Lewis & Hofstede Model in Brazil

 

If a person from Brazil came to Barranquilla to study, he could encounter problems due to the cultural differences between Colombia and Brazil, even though these countries have a similar culture.

One of them would be the different gestures between the populations of these two countries, for example, Brazilians greet each other with kisses while Colombians are more closed in that regard.

Another possible problem is that Colombians and Brazilians have a high uncertainty avoidance, therefore they are strict with the rules and laws that protect their traditions and religion because they have a lot of respect for them, which means that they can be closed to the new culture of the country.

Finally, another problem that can be found is that Brazil is a country with an intermediate masculinity, so emotional gender differences are not very marked, while Colombia has a high masculinity that means that the differences between gender roles are highlighted.